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Why Products with Rising Usage Statistics Should Fuel Your Stock Portfolio

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Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.

 

In your quest for a winning stock portfolio, consider prioritising companies whose products boast increasing usage statistics. 


This isn't just a hunch; it's a data-driven approach that sheds light on actual consumer behavior and offers valuable insights into a company's future potential.

(note: previous blog on Google trend help access the awareness & consideration level for the companies' products & services, this blog help access the conversion & loyalty level of the company's marketing funnel.)



Why Usage Stats Matter:

BuiltWith's Trends platform (https://trends.builtwith.com/) tracks the usage of various technologies and platforms across millions of websites, providing a real-time snapshot of their popularity.



A rising usage trend indicates several things:

  1. Growing demand:  More people are using the product, suggesting its value resonates with the market.

  2. Market traction:  The company is successfully capturing market share and expanding its user base.

  3. Potential for future growth:  If adoption is increasing now, it's likely to continue in the future, translating into revenue and profit growth for the company.

Examples of Companies with Rising Usage:

  • HubSpot:  This marketing and sales platform boasts a steadily increasing usage trend on BuiltWith (https://trends.builtwith.com/analytics/Hubspot). This suggests its cloud-based solutions are gaining traction in the competitive CRM market.


  • Microsoft Azure:  Contributing a significant 40% to Microsoft's revenue in 2023, Azure's usage trend is also on the rise (https://trends.builtwith.com/hosting/Microsoft-Azure). This cloud computing platform is clearly finding favor with businesses seeking scalability and flexibility.


On the other hand, if the company's products' usage statistics is on a clear downward trend, it could signal trouble.


  • IBM Enterprise Marketing



Remember:  When using BuiltWith, always tick the "All Internet" option to get the most comprehensive data.


Beyond BuiltWith:

While BuiltWith provides valuable insights, consider supplementing your research with other sources like W3Tech, which offers data on technology adoption trends over the past 12 months.


Conclusion:

By prioritizing companies with rising usage statistics, you can base your investment decisions on actual consumer behavior, increasing your chances of building a winning portfolio that fuels your financial goals. Remember, usage data is just one piece of the puzzle, but it's a powerful one that shouldn't be overlooked.



 

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