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Why Products with Rising Usage Statistics Should Fuel Your Stock Portfolio

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Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.


In your quest for a winning stock portfolio, consider prioritising companies whose products boast increasing usage statistics. 

This isn't just a hunch; it's a data-driven approach that sheds light on actual consumer behavior and offers valuable insights into a company's future potential.

(note: previous blog on Google trend help access the awareness & consideration level for the companies' products & services, this blog help access the conversion & loyalty level of the company's marketing funnel.)

Why Usage Stats Matter:

BuiltWith's Trends platform ( tracks the usage of various technologies and platforms across millions of websites, providing a real-time snapshot of their popularity.

A rising usage trend indicates several things:

  1. Growing demand:  More people are using the product, suggesting its value resonates with the market.

  2. Market traction:  The company is successfully capturing market share and expanding its user base.

  3. Potential for future growth:  If adoption is increasing now, it's likely to continue in the future, translating into revenue and profit growth for the company.

Examples of Companies with Rising Usage:

  • HubSpot:  This marketing and sales platform boasts a steadily increasing usage trend on BuiltWith ( This suggests its cloud-based solutions are gaining traction in the competitive CRM market.

  • Microsoft Azure:  Contributing a significant 40% to Microsoft's revenue in 2023, Azure's usage trend is also on the rise ( This cloud computing platform is clearly finding favor with businesses seeking scalability and flexibility.

On the other hand, if the company's products' usage statistics is on a clear downward trend, it could signal trouble.

  • IBM Enterprise Marketing

Remember:  When using BuiltWith, always tick the "All Internet" option to get the most comprehensive data.

Beyond BuiltWith:

While BuiltWith provides valuable insights, consider supplementing your research with other sources like W3Tech, which offers data on technology adoption trends over the past 12 months.


By prioritizing companies with rising usage statistics, you can base your investment decisions on actual consumer behavior, increasing your chances of building a winning portfolio that fuels your financial goals. Remember, usage data is just one piece of the puzzle, but it's a powerful one that shouldn't be overlooked.


Looking for a set of checklists to identify great companies for your portfolio?



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