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Decoding the Buzz: Why Rising Google Search Trends Can Signal Investment Gold

Updated: Jan 7

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Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.


 

In the digital age, where information reigns supreme, Google searches offer a unique glimpse into our collective consciousness. 

And for savvy investors, these whispers of interest can translate into investment gold. 


One powerful indicator? An upward trend in a company's Google search trend.


Let's decode the buzz and understand why rising search trends can be a valuable analysis tool in your investment arsenal.







Why increasing Google search trend is a good sign


i) The Power of Popularity:

A rising search trend for a company's name points to one thing: growing consumer interest. Think of it as a virtual footfall counter for the online world. 

More searches suggest more people are curious, engaged, and potentially looking to buy. This translates to potential increases in demand, sales, and ultimately, revenue, making such companies attractive investment prospects.

ii) Market Validation:

Beyond mere curiosity, rising searches indicate market validation. 

People searching for a product's name are actively seeking information, suggesting a potential need and awareness. This validates the company's offering and its fit within the market, boosting its long-term viability.


"More searches suggest more people are curious, engaged, and potentially looking to buy."


Shining Examples:

Take Fortinet, a cybersecurity champion. Its search trend has skyrocketed since its 2009 IPO, mirroring the surging demand for the company's data protection solutions in our increasingly digital world. 



Similarly, Tesla, the electric vehicle pioneer, boasts a steadily rising search trend, reflecting the growing consumer appetite for the company's sustainable transportation offerings. 



While searching for the company's name is useful, investors should also search for the trend of their products' names.



These are just two examples of how rising search trends can foreshadow a company's success.


But Wait, There's More:

While upward trends are powerful indicators, a one-size-fits-all approach won't work. 


For large, diversified companies like Microsoft, a decreasing overall search trend might not be cause for alarm. 


Their vast portfolios mean individual product lines are more likely to drive search growthwhile the parent company's buzz cools. 


For newer companies, however, where product names often carry the company brand (think HubSpot), the equation changes. Here, a rising search trend for the company name itself becomes non-negotiable. It's a direct reflection of brand awareness and consumer interest in their core offerings.




Other useful information which can be obtained through Google Trend:


Investors can see which countries/ states most of those searches are coming from :



Recommended settings to use:

I would recommend investors to set the duration to be showing at least past 5 years of data, or personally I prefer to set it to be showing data from 2004 till date.


As for the region, I prefer setting it to be "Worldwide" particularly when the company I am analysing is exporting their goods to overseas market too.


A Word of Caution:

Remember, search trends are just one piece of the puzzle. Short-term fads or irrelevant spikes can create misleading signals. Don't blindly chase the hottest keywords without considering the bigger picture. Analyze company fundamentals, financials, and competitive landscape for a complete understanding.


The Final Buzz:

While not a crystal ball, rising Google search trends can be a valuable tool for investors. They offer a glimpse into consumer interest, market validation, and potential future growth. By understanding their nuances and incorporating them into a comprehensive investment strategy, you can decode the digital buzz and potentially uncover the next investment goldmine.


 

Looking for a set of checklists to identify great companies for your portfolio?


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