KEYPOINTS:
🔑 Most of Hubspot's products are voted as the best in the respective segments they operate in.
🔑 Hubspot has the highest site traffic & search trends compared to their competitors
🔑 Hubspot also has the strongest social media presence compared to their peers.
WORKING FILE:
Table of contents:
Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.
Product Reviews
Customers reviews
When looking for reviews,
we ought to always favor customer reviews
over sites from reviewers
which may be biased
One of my favourite sites for customers' reviewers for software products is G2.
G2
When looking at Hubspot's main product segment,
the CRM market
> CRM segment
It has very good ratings from customers
and its ranked as 2nd best amongst it's peers
after Salesforce
Salesforce is a stock I would avoid at this stage
because they are currently in a large net debt position
which is a representation of an unhealthy balance sheet.
that leaves Hubspot as the best stock in the CRM space to invest in.
> Automated Marketing Software segment
Hubspot's second main product operating in the Automated Marketing Software space
also has fantastic reviews from users.
And its voted as the best in its class
when compared to peers,
in terms of:
Market Presence &
Customer Satisfaction rating
Gartner Peer Review
Using another source of review platform
we can see that Hubspot received pretty good ratings for their products on Gartner too.
Hubspot's CRM software
Hubspot's Automated Marketing Software
Mobile app ratings
Another source we can obtain unbiased customer reviews
is from the mobile app ratings from users
if the company offer mobile apps as a part of their services.
Android
We can see that:
there are reasonably high amount of ratings for Hubspot's CRM app
making the ratings more reliable
it has pretty high rating of 4.7 out of 5
both which are very good signs of high user satisfaction
IOS
Similarly it has pretty good reception from its users
on IOS app store too.
Market Adoption rate
Next, we shall look at the market's adoption rate
for the products & services offered by the company.
Google search trend
When comparing Hubspot's Google search trend with its most renown peers in the CRM space
although Hubspot ranked 3rd in terms of search volume,
after Salesforce & Zoho
who have both been in the market much longer, hence its understandable
Its search volume by itself is growing at a high CAGR of 19%
in the past 16 years
since the company was founded in June 2006 [1]
this is a great sign of growth
in terms of market's awareness & interest for the company.
Hubspot is also well-known for their INBOUND events
which garners interests from digital marketers & professionals alike around the world.
it's a great opportunity for Hubspot to spread their brand awareness
and product offerings.
Site traffics
Next thing we can look at, is the amount of site traffics to Hubspot's website.
which appears to be in a healthy increasing trend over the past 10 years.
which is aligned with the google search trend's data above.
When compared to their peers'
One of the most noticeable thing is that
Hubspot's amount of organic traffic is higher compared to the
cumulative traffic amount of the other 3 most prominent players in the CRM space
this signals Hubspot's popularity in the CRM space.
Market Share
Hubspot Sales also has a healthy 19% market share
in the Sales Performance Management product segment.
and a commanding 37% in the Marketing Automation space.
Social Media followers trend
It is also important to observe the followers & engagement rate of the company's social media accounts
Especially if the company is operating in segments which's target market are spending:
alot of their time &
attention of them.
When compared to their peers
Hubspot have the highest amount of followers on platforms like
Instagram &
Twitter
while coming in close at second after Salesforce on
Youtube.
Endnotes:
[1] https://en.wikipedia.org/wiki/HubSpot#:~:text=HubSpot%20is%20an%20American%20developer,and%20Dharmesh%20Shah%20in%202006.
