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Unveiling the Hidden Gems: Why Intangible Assets Can Fuel Investment Success

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Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.


In the world of investing, the spotlight often shines on companies brimming with tangible assets like factories and machinery. 

But beneath the surface lies a powerful force that can be just as, if not more, valuable: intangible assets. These non-physical assets, like brands, patents, and customer relationships, can be the secret sauce driving a company's success and shareholder value. 

Today, we'll delve into the benefits of investing in companies rich in intangible assets, using Fortinet, Tesla, and Apple as compelling examples.

"Possessing a powerful worldwide brand is essential for sustained success." - Warren Buffett

What are Intangible Assets?

Think of intangible assets as the invisible pillars supporting a company's structure. They encompass intellectual property, brand recognition, skilled workforce, data insights, and even company culture. 

While not readily seen on a balance sheet, their impact on competitiveness, profitability, and growth can be substantial.

Benefits of Investing in Companies with Intangible Assets

  1. Sustainable Competitive Advantage:  Strong intangible assets create a "moat" around a company, making it difficult for competitors to replicate. This leads to pricing power and superior margins over the long term.

  2. Growth Potential:  Intangible assets like R&D capabilities and strong brand equity fuel innovation and market expansion, driving potential for sustainable growth.

  3. Resilience:  Companies with strong intangible assets, like loyal customers and data-driven insights, are often better equipped to weather economic downturns compared to those solely reliant on tangible resources.

How to identify companies with Intangible Assets as one of their Economic Moats?

You can use AI chatbots like Google Gemini or BingChat as a start,

simply start by using a prompt like

I am a long-term investor, who favors companies with Intangible Assets as one of their economic moat. 

Do you know if Fortinet has that?

Examples of companies with Intangible Assets


This cybersecurity giant's moat is built on several intangible assets:

  • Brand Recognition:  Fortinet is a trusted name in the industry, recognized for its reliable and innovative security solutions. This attracts new customers and commands premium pricing.

  • Threat Intelligence:  Fortinet has built a vast network, gathering data from millions of devices. This data advantage allows them to develop highly effective security solutions, attracting more users and creating a virtuous cycle.

  • Technical Expertise:  Fortinet's deep expertise is evident in their patent portfolio and ongoing research. This fuels innovation and ensures they stay ahead of evolving threats.


The electric vehicle leader's moat is bolstered by these intangibles:

  • Brand Recognition:  Tesla enjoys a dominant brand, synonymous with innovation, luxury, and environmental consciousness. This attracts premium pricing and a dedicated customer base.

  • Data Network:  Tesla's extensive network of connected vehicles provides valuable data on driving patterns and energy usage. This data fuels improvements to their vehicles, autonomous driving technology, and Supercharger network, further strengthening their competitive edge.

  • Software and Technology:  Tesla's in-house development of battery technology, powertrain systems, and its Autopilot software creates a significant intangible asset. This vertical integration allows them to control key aspects of their product, differentiate themselves, and drive innovation.


The tech giant's success hinges on these key intangibles:

  • Brand Recognition:  Apple's brand is one of the most valuable in the world, symbolizing premium quality, design, and user experience. This attracts loyal customers willing to pay a premium.

  • Design Expertise:  Apple is renowned for its sleek, user-friendly product designs. This expertise is a major differentiator and fuels their brand image.

  • Ecosystem and Integrations:  Apple's tightly integrated ecosystem of devices, software, and services creates a strong lock-in effect, keeping users within their sphere. This strengthens their customer base and recurring revenue streams.


Not all intangible assets are created equal. Look for companies with well-protected (e.g., patents) and actively managed (e.g., R&D investments) intangible assets to maximize your investment potential.

Beyond these examples, numerous companies leverage the power of intangible assets, from innovative biotech firms to data-driven marketing giants. By understanding their value and recognizing the companies that excel in managing them, you can gain a unique edge in your investment decisions.

Stay tuned for our next sub-blog where we'll explore another powerful economic moat!

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