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Is Netflix Stock a Buy? Analysing Profitability, Intrinsic Value, and Market Position

Writer's picture: Max TehMax Teh

Disclaimer: This communication is provided for information purposes only and is not intended as a recommendation or a solicitation to buy, sell or hold any investment product. Readers are solely responsible for their own investment decisions.

 

Netflix (NFLX) has been a standout in the streaming industry for years, and its financial performance continues to reinforce its position as a leader. With profitability ratios and earnings per share (EPS) consistently on an upward trend, Netflix appears to have reached a state where its profitability will continue to increase steadily.


Profitability Trends and Economies of Scale

From the chart data, Netflix's Gross Margin, Net Income Margin, Return on Equity, Return on Capital and Free Cash Flow margin have all been increasing. This trend highlights improved operational efficiency and stronger profitability.

Moreover, Netflix's EPS figures have been consistently rising since 1997, reflecting the company's ability to generate increasing value for its shareholders.


One key factor contributing to Netflix's improving profitability is its well-established content library. Over the past decade, Netflix has invested heavily in building a vast catalog of owned content. Now that much of this content is already created, the production costs act as a one-off fixed cost, creating significant economies of scale. This allows Netflix to attract new subscribers without incurring recurring content production expenses, boosting margins over time.

Image from SquidGame, a highly popular Netflix series

Data-Driven Content Strategy

Another competitive advantage for Netflix is its ability to leverage user behavior data. With millions of subscribers worldwide, Netflix collects vast amounts of data that provide deep insights into audience preferences. This enables Netflix to create and recommend content that resonates with viewers, increasing the likelihood of success for new shows and movies.


By understanding what audiences want, Netflix reduces the risks associated with content creation, ensuring a high probability of engagement and retention. This data-driven approach gives Netflix a powerful edge over competitors.


Valuation and Intrinsic Value

When I first bought into Netflix, it was trading at a Price-to-Sales (PS) ratio of 8x. As of today, Netflix's PS ratio has increased to 11x. While this may seem high, the stock remains undervalued from an intrinsic value standpoint.


Using a Discounted Cash Flow (DCF) model, Netflix still shows a 36% margin of safety at current prices. This indicates that even after its recent price appreciation, there is significant upside potential for long-term investors.


Growth Outlook and Market Dominance

Netflix operates in a rapidly growing segment, with the global streaming market expected to achieve a CAGR of 8% over the next five years (2024-2029). As the leader in this space, Netflix is well-positioned to capitalize on this growth.



Notably, Netflix leads the industry in terms of Monthly Active Users (MAU), surpassing the combined MAU of Disney+ and HBO Max. This dominance further solidifies Netflix's competitive position and ability to generate substantial recurring revenue.

data source: finviz.com

Key Takeaways

  • Profitability Ratios (Gross Margin, Net Income Margin, Return on Capital) are all on a consistent upward trend.

  • EPS growth has been steady since 1997, reflecting the company's long-term success.

  • Netflix benefits from economies of scale due to its extensive content library and fixed production costs.

  • User data insights give Netflix an edge in creating highly engaging content.

  • From an intrinsic value perspective, Netflix stock still offers a 36% margin of safety.

  • The streaming market is growing rapidly, and Netflix remains the dominant player in terms of volume.


While Netflix's valuation has risen, its fundamentals remain solid, and the company is poised for continued profitability and growth. For investors with a long-term horizon, Netflix remains an attractive opportunity in the streaming sector.




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