Why I'm adding Hubspot stock into my portfolio (It is the best in class in the CRM space).

When looking for reviews,

• we ought to always favor customer reviews

  • over sites from reviewers

    • which may be biased
       

One of my favourite sites for customers' reviewers for software products is G2.

When looking at Hubspot's main product segment,

• the CRM market

It has very good ratings from customers

and its ranked as 2nd best amongst it's peers

• after Salesforce

  • Salesforce is a stock I would avoid at this stage

    • because they are currently in a large net debt position

      • which is a representation of an unhealthy balance sheet.

Hubspot's second main product operating in the Automated Marketing Software space

• also has fantastic reviews from users.

And its voted as the best in its class

• when compared to peers,

• in terms of:

  • Market Presence &

  • Customer Satisfaction rating

Using another source of review platform

• we can see that Hubspot received pretty good ratings for their products on Gartner too.

Hubspot's CRM software

Hubspot's Automated Marketing Software

Another source we can obtain unbiased customer reviews

• is from the mobile app ratings from users

• if the company offer mobile apps as a part of their services.

We can see that:

• there are reasonably high amount of ratings for Hubspot's CRM app

  • making the ratings more reliable

• it has pretty high rating of 4.7 out of 5

• both which are very good signs of high user satisfaction

Similarly it has pretty good reception from its users

• on IOS app store too.

Next, we shall look at the market's adoption rate

• for the products & services offered by the company.

When comparing Hubspot's Google search trend with its most renown peers in the CRM space

• although Hubspot ranked 3rd in terms of search volume,

  • after Salesforce & Zoho

    • who have both been in the market much longer, hence its understandable
       

Its search volume by itself is growing at a high CAGR of 19%

• in the past 16 years

  • since the company was founded in June 2006 [1]
     

• this is a great sign of growth

  • in terms of market's awareness & interest for the company.

Hubspot is also well-known for their INBOUND events

• which garners interests from digital marketers & professionals alike around the world.

  • it's a great opportunity for Hubspot to spread their brand awareness

    • and product offerings.

Next thing we can look at, is the amount of site traffics to Hubspot's website.

• which appears to be in a healthy increasing trend over the past 10 years.

  • which is aligned with the google search trend's data above.

When compared to their peers'

One of the most noticeable thing is that

• Hubspot's amount of organic traffic is higher compared to the

  • cumulative traffic amount of the other 3 most prominent players in the CRM space

• this signals Hubspot's popularity in the CRM space.

Hubspot Sales also has a healthy 19% market share

• in the Sales Performance Management product segment.

It is also important to observe the followers & engagement rate of the company's social media accounts

• Especially if the company is operating in segments which's target market are spending:

  • alot of their time &

  • attention of them.

When compared to their peers

Hubspot have the highest amount of followers on platforms like

• Instagram &

• Twitter
   

• while coming in close at second after Salesforce on

  • Youtube.